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NAF NAF

In 1973, brothers Patrick and Gérard Pariente opened a fashion boutique in Paris and called it Naphtaline. About five years after launching their first collection, they presented a range of clothing featuring experiments with prints, effects, colors and fabrics on the fashion market. Naf Naf was established, and has been a leading female clothing brand now for decades. Each garment, from pants to sandals, describes the style found in Europe’s capital cities: a sophisticated yet sensual femininity, always half way between the past and future, creating a present full of opportunities to face with the right attitude and style.